Organic Listings are the listings that the search engine finds and produces in the results page. These listings are posted free of charge to the website. The goal of any search engine is to provide a useful surfing experience to their users. After all, search engines are businesses and the search experience is their product. These listings are the bulk of what users see on search engine results pages. Most people, about 70%, will click on an organic listing when using a search engine. This figure can be even higher, depending on the search engine. People tend to trust organic listings more. After all, not all sponsored links relate to exactly what a person is looking for. Organic listings will show all pages related to that specific topic, not just the ones that have something to sell.
Sponsored listings, on the other hand, are websites which have paid Google for their prominent display on a SERP. Since the majority of search engine users click on organic listings, why would anyone want to pay for a sponsored listing? Consider this: the search for “kittens” yielded 15 million listings. There might be millions of pages that use the same keywords and relate to the same topics. A sponsored link is a way to spread the word about a site and get more visitors, especially if that site is lower down on the search engine’s ranking for a particular keyword.
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Filed under Internet Marketing by on Dec 17th, 2009. 
Organic Listings are the listings that the search engine finds and produces in the results page. These listings are posted free of charge to the website. The goal of any search engine is to provide a useful surfing experience to their users. After all, search engines are businesses and the search experience is their product. These listings are the bulk of what users see on search engine results pages. Most people, about 70%, will click on an organic listing when using a search engine. This figure can be even higher, depending on the search engine. People tend to trust organic listings more. After all, not all sponsored links relate to exactly what a person is looking for. Organic listings will show all pages related to that specific topic, not just the ones that have something to sell.
Sponsored listings, on the other hand, are websites which have paid Google for their prominent display on a SERP. Since the majority of search engine users click on organic listings, why would anyone want to pay for a sponsored listing? Consider this: the search for “kittens” yielded 15 million listings. There might be millions of pages that use the same keywords and relate to the same topics. A sponsored link is a way to spread the word about a site and get more visitors, especially if that site is lower down on the search engine’s ranking for a particular keyword.
By: Clearpath Technology
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Read more on Organic vs. Sponsored Listings : Clearpath Technology…
Filed under Internet Marketing by on Dec 17th, 2009.
First, the search engine will take into account all of the links that go directly to one website from other sites, links known as inbound links. This is important because the number shows the popularity of the site. If a lot of people like and are linking to a site, that site is assumed to be of good quality and has a good reputation. If another site has very few links that direct users to that site, that page’s ranking will be lower because the page is presumed to not be as popular or as high quality as other pages.
Also, linking gives websites a kind of reputation. If shady sites known for spamming or deception link to a site, that site’s ranking is lowered. Since search engines want to keep spammers off of their ranks, these companies will punish spammers by lowering their rankings or removing them from rankings altogether. See the chapter “Black Hat SEO” for more information on this topic. This is also the case for the links to other pages found on a site, known as outbound links. If a page includes links to shady or deceptive sites, that site’s ranking is also lowered because the search engine presumes that that site is also a shady site. If webmasters link only to quality sites, their ranking won’t be lowered in search engines. If they link to bad sites, their ranking might be lowered, sometimes considerably.
By: Clearpath Technology
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Filed under Internet Marketing by on Dec 17th, 2009.
Links serve two purposes online. First, they quickly and easily link users to different and useful information based on topic. Users can choose to click on links if they want to in order to find out more information. On the other hand, links act as a popularity index of all sites online. Take, for example, a very popular online site like Google, Yahoo!, or Amazon. Each of these sites has millions of daily visitors from all around the world. Imagine the number of links to these pages that exists. The more popular a site, the more links there will be to that site on other sites.
Part of Google’s page ranking system depends on the number of links to a page. In general, the more links to a page, the more popular the page is and thus the higher the page rank is. The fewer links, the lower the rating. There are some exceptions to that rule. For example, linking to known deceptive or spam pages, pages that have been banned by search engines, can cause a decrease in page rank. If these pages link to a website, that can also decrease ranking. For more on this subject, see the section on “Black Hat SEO.”
The temptation for website owners becomes to find places to link to their site in order to increase ranking. There are several services that offer to increase a site’s page rank by including links to the page on so-called “link farm” pages. These pages exist only to display links for the purpose of increasing page rank. Link farms are not for visitors, which is why these pages are often problematic for search engines. Being linked in a link farm can cause a site to lose rank, despite the original intention to do otherwise. Over time, websites can find legitimate sites that are willing to link to their site, which will, over time, increase the site’s rank.
Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is SEO firm based out in New Delhi, India.
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Filed under Internet Marketing by on Dec 16th, 2009.
Links serve two purposes online. First, they quickly and easily link users to different and useful information based on topic. Users can choose to click on links if they want to in order to find out more information. On the other hand, links act as a popularity index of all sites online. Take, for example, a very popular online site like Google, Yahoo!, or Amazon. Each of these sites has millions of daily visitors from all around the world. Imagine the number of links to these pages that exists. The more popular a site, the more links there will be to that site on other sites.
Part of Google’s page ranking system depends on the number of links to a page. In general, the more links to a page, the more popular the page is and thus the higher the page rank is. The fewer links, the lower the rating. There are some exceptions to that rule. For example, linking to known deceptive or spam pages, pages that have been banned by search engines, can cause a decrease in page rank. If these pages link to a website, that can also decrease ranking. For more on this subject, see the section on “Black Hat SEO.”
The temptation for website owners becomes to find places to link to their site in order to increase ranking. There are several services that offer to increase a site’s page rank by including links to the page on so-called “link farm” pages. These pages exist only to display links for the purpose of increasing page rank. Link farms are not for visitors, which is why these pages are often problematic for search engines. Being linked in a link farm can cause a site to lose rank, despite the original intention to do otherwise. Over time, websites can find legitimate sites that are willing to link to their site, which will, over time, increase the site’s rank.
Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is SEO firm based out in New Delhi, India.
By: Clearpath Technology
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Filed under Internet Marketing by on Dec 16th, 2009.
After the user has entered all this data into the algorithm “machine,” sorted information begins coming out the other side. In this case, the data is a ranking of websites indexed by the search engine based on the keyword the user has already entered into the algorithm “machine.” By using a complicated formula, the search engines can determine the best quality websites online without having to rely on human editors to physically visit each site and determine that site’s quality. The job of the search engine is to provide the best searching experience for their users. To ensure that users keep coming back, they want to make sure they produce results that are relevant. This is an important part of SEO that we’ll be discussing at great length: relevancy.
The algorithm helps determine which pages are most relevant. For example, if a user goes to a search engine and types in “snow tires,” the search engine uses their technology to determine which pages most closely relate to snow tires. The job of the algorithm becomes finding the best information related to a particular keyword. The search engine then displays the results in order of relevancy.
By: Clearpath Technology
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Read more on How Search Engines Determine Results : Clearpath Technology…
Filed under Internet Marketing by on Dec 15th, 2009.
Web Spiders and Bots
In the old days of the Internet, a website would often have to be submitted directly to a search engine in order for listing on that search engine. This was often the only way to gain a listing on a site like Yahoo! because directory listing sites relied on human editors to select the topics and contents of directory listings. Some search engines had rudimentary ways to search pages on the Internet. The problem is that search engines hadn’t yet developed the ability to filter results very well. By using a search engine, the user couldn’t be assured that he or she would even come upon pages related to the keywords typed into the search engine.
Today, however, no submission is necessary in order to be listed in search engines. Because technology has evolved, search engine listings are much more refined and certainly more user-friendly. Today’s search engines spend lots of time, money and research in order to provide a searching service that will give the user the best web experience possible. In fact, the search engine business model relies upon this fact. The more people that visit a search engine, the more web traffic that site will receive. The more web traffic, the more people will see advertising on that search engine. Since search engines frequently rely upon advertising to support the site, this works out for everyone. The user gets better search results and the search engine gets more users to their site.
How do search engines provide an improved web experience for their users? One technology development that has improved the typical web search is the spider or bot. A web spider is a program run by the search engine. Instead of relying on the slow speed of a human editor, search engines can now rely on computer programs that never need to stop searching websites on the Internet. The sole purpose of these programs is to “crawl” the web all day, every day. These computer programs are, in essence, looking over every single website they encounter. These programs search through websites, checking links, and examining keywords. The spiders will also look at HTML elements within the pages like page descriptions, meta tags, and page titles. Basically, these spiders are used to compile a large amount of data from sites on the web. Here is a list of elements within a website that are scanned by search engine spiders:
Text within the website Links within the website Page descriptions embedded within HTML Keywords embedded within HTML Photos and photo descriptions and alternate text
All of this information is then compiled into a series of databases maintained by the search engine. This database is what eventually helps search engine users find the information they want. When a user goes to a search engine and searches for the term “kittens,” the search engine will then go to the database of all indexed information. The search engine will look for the keyword “kittens” within all of those databases, and then presents this information to the user. In order to give the best results to the user, the search engine will also sort this data by relevancy, putting the sites that are most related to the keyword or words at the top of the listing. By “indexing” all these sites, including their links and keywords, search engines can then provide a rank for each of these pages.
By: Clearpath Technology
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Read more on How Search Engines Work : Clearpath Technology…
Filed under Internet Marketing by on Oct 8th, 2009.
Web Spiders and Bots
In the old days of the Internet, a website would often have to be submitted directly to a search engine in order for listing on that search engine. This was often the only way to gain a listing on a site like Yahoo! because directory listing sites relied on human editors to select the topics and contents of directory listings. Some search engines had rudimentary ways to search pages on the Internet. The problem is that search engines hadn’t yet developed the ability to filter results very well. By using a search engine, the user couldn’t be assured that he or she would even come upon pages related to the keywords typed into the search engine.
Today, however, no submission is necessary in order to be listed in search engines. Because technology has evolved, search engine listings are much more refined and certainly more user-friendly. Today’s search engines spend lots of time, money and research in order to provide a searching service that will give the user the best web experience possible. In fact, the search engine business model relies upon this fact. The more people that visit a search engine, the more web traffic that site will receive. The more web traffic, the more people will see advertising on that search engine. Since search engines frequently rely upon advertising to support the site, this works out for everyone. The user gets better search results and the search engine gets more users to their site.
How do search engines provide an improved web experience for their users? One technology development that has improved the typical web search is the spider or bot. A web spider is a program run by the search engine. Instead of relying on the slow speed of a human editor, search engines can now rely on computer programs that never need to stop searching websites on the Internet. The sole purpose of these programs is to “crawl” the web all day, every day. These computer programs are, in essence, looking over every single website they encounter. These programs search through websites, checking links, and examining keywords. The spiders will also look at HTML elements within the pages like page descriptions, meta tags, and page titles. Basically, these spiders are used to compile a large amount of data from sites on the web. Here is a list of elements within a website that are scanned by search engine spiders:
Text within the website Links within the website Page descriptions embedded within HTML Keywords embedded within HTML Photos and photo descriptions and alternate text
All of this information is then compiled into a series of databases maintained by the search engine. This database is what eventually helps search engine users find the information they want. When a user goes to a search engine and searches for the term “kittens,” the search engine will then go to the database of all indexed information. The search engine will look for the keyword “kittens” within all of those databases, and then presents this information to the user. In order to give the best results to the user, the search engine will also sort this data by relevancy, putting the sites that are most related to the keyword or words at the top of the listing. By “indexing” all these sites, including their links and keywords, search engines can then provide a rank for each of these pages.
By: Clearpath Technology
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Read more on How Search Engines Work : Clearpath Technology…
Filed under Internet Marketing by on Feb 10th, 2009.
On the other hand, search engine technology was far behind today’s standards ten years ago. By using older search engines, users would likely come up with search results unrelated to their keywords. Back then, the technology hadn’t evolved to accurately find and filter search engine results. By simply using some shady techniques, a webmaster could get his or her site displayed for totally unrelated keywords. For example, a site selling herbal supplements might be able to get their site to show up in search engines under search terms unrelated like “education” or “home mortgage.” The result was that search engines were fairly unreliable and not as many people used them. Today more than 85% of web users use search engines to find the pages they want.
Currently there are several ways in which users can find the web pages they want to view:
First, they can use search engines. More than eighty-five percent of web surfers use this method in order to find what they’re looking for. Users can go to websites they’ve heard about on TV, radio, and print advertising. Examples include traditional advertising that lists a website as part of normal advertising, like listing fedex.com in a Fed Ex ad. Another example is an advertisement for a specific website like Monster.com or eHarmony.com. Users can click on ads they see online. Many sites display advertising on them, and users can follow those ads to find the sites they want to visit. Users can find websites they learned about from viral marketing techniques, a topic that will be discussed in greater detail in a later chapter. This includes links that have been sent to users by a friend or recommended by someone they know, like word of mouth advertising.
By: Clearpath Technology
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Read more on The Importance of Search Engines : Clearpath Technology…
Filed under Internet Marketing by on Sep 20th, 2008.
On the other hand, search engine technology was far behind today’s standards ten years ago. By using older search engines, users would likely come up with search results unrelated to their keywords. Back then, the technology hadn’t evolved to accurately find and filter search engine results. By simply using some shady techniques, a webmaster could get his or her site displayed for totally unrelated keywords. For example, a site selling herbal supplements might be able to get their site to show up in search engines under search terms unrelated like “education” or “home mortgage.” The result was that search engines were fairly unreliable and not as many people used them. Today more than 85% of web users use search engines to find the pages they want.
Currently there are several ways in which users can find the web pages they want to view:
First, they can use search engines. More than eighty-five percent of web surfers use this method in order to find what they’re looking for. Users can go to websites they’ve heard about on TV, radio, and print advertising. Examples include traditional advertising that lists a website as part of normal advertising, like listing fedex.com in a Fed Ex ad. Another example is an advertisement for a specific website like Monster.com or eHarmony.com. Users can click on ads they see online. Many sites display advertising on them, and users can follow those ads to find the sites they want to visit. Users can find websites they learned about from viral marketing techniques, a topic that will be discussed in greater detail in a later chapter. This includes links that have been sent to users by a friend or recommended by someone they know, like word of mouth advertising.
By: Clearpath Technology
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Read more on The Importance of Search Engines : Clearpath Technology…
Filed under Internet Marketing by on Dec 16th, 2007.